Top 6 Healthcare SEO Fundamentals for Medical Practice

Written By Shayan

Published on: 04/01/2021

Want to leave your competitors behind in search and draw more traffic to your medical website? Learn the latest strategies for good SEO. When it’s time to find a healthcare professional, many patients turn to Google to find the nearest and best option. The appearance of your website at the top of the list means patients are more likely to schedule clicks and appointments.

If your app isn’t at the top of search results, it’s someone else. Your competitors. That means you could lose new patients. Therefore, health SEO is required for any medical website. If you’re not taking advantage of organic queries, you’re basically either ingesting these patients to your opponent. By paying attention to Google’s most up-to-date recipes for good SEO, especially health care content, you can outrank go behind the competition and see your digital presence soar.

Control on your Quality

Many medical professionals think pay-per-click or PPC ads are enough to reach the visitors they are looking for. However, starting with PPC is like putting a sticky bandage on your problem. It’ll only be good in the short term. As a medical or healthcare business, you should include SEO in your digital marketing to bring potential patients to your website. Continuous. And in the long run. If your website and its content are not considered quality in Google’s eyes, your presence in the search will suffer.

Speaking of quality, two extremely important concepts for healthcare are E-A-T and YMYL. E-A-T means expertise, authority, and reliability. The concept was created to help third-party evaluators score Google’s search results. While e-A-T isn’t a direct ranking factor, E-A-T reveals a lot about what Google considers important – essentially the types of websites Google wants to reward with more search visibility.

E-A-T is of great importance to any webpage containing medical information. The information and statistics you provide on medicine and health can directly affect potential patients from reading them. People visit and read your web pages as they look for reasons to entrust their health to your app.

Your knowledge should be absolutely first class, literally full of expertise, authority, and reliability. Only then do you even have a good chance of ranking in the healthcare industry? This takes us to the concept of YMYL, which is short for your Money or Your Life. YMYL, as a concept, basically means any content that can directly affect the health, finances, or security of the reader. Obviously, it is important to understand this concept in the field of competitive health care.

If your content doesn’t meet these standards (e.g., if it contains inaccuracies or information is insufficient), it will be even more difficult to rank in search results.

Very Important Healthcare SEO Strategies

You can never cross a site like WebMD. However, by focusing on longer keywords and location-based content, it is possible to perform moderately well here. By applying the right type of SEO to put your medical applications in front of the right users, you will put your website in a better position to out leave your competitors behind.

Apply Rightful medical keywords

When optimizing your content, you want to target the right keywords for your industry. Your starting point should be the medical services you offer because that’s what most searchers are. Tools like Google’s Keyword Planner can help you find the best keywords for your industry by comparing what’s searched and not searched.

As in all cases, avoid “padding” keywords into the content. Google will quickly catch this spam tactic and punish your site. Instead, post specific long keywords in your content in a relevant, readable, and natural way. This will not only separate you from WebMD, but you will also begin to attract the patients you need – those who live in your geographic area and are looking for the professionals you offer.

Content Pages

Your information pages should be full of high-quality information optimized for your keywords. As for the medical industry, you want your content to help make your audience’s life better or easier. Whether it’s a detailed description of your services or a blog post targeting a specific search query, high-quality content is the king for healthcare businesses.

Google sets much higher standards for medical web pages than in other industries. This is because these pages can affect the future health, happiness or financial stability of users. Poor content on these pages can lead to dangerous or unintended medical consequences. Always think about your target audience when creating content for your site. What are they looking for? What information will help them most in this search?

By creating detailed educational content, Google recognizes you as a reputable figure in the industry, thereby increasing your rating.

Shape up Visual Elements

Video is one of the most popular ways people consume content. Web pages with videos can get more than normal traffic. And people spend more time on these pages because they watch videos. This increases the user’s time on the page and tells search engines that there is something valuable to users on the page. When optimizing your SEO site, be sure to include relevant high-quality videos along with content where possible. Whether it’s a virtual tour of the institution or an informative video about the medical condition, many users will be attracted to this content containing more than 600 words of simple text.

You also have to post various images and infographics on your website. The more interactive and interesting your site will be, the more visitors you will be able to attract. Make sure all the images on your site also include appropriate replacement text. Alternative image text helps visually impaired users and Google scanners better understand what is displayed on the page. This can be a great opportunity to include some of your keywords. (But, as with all SEO, don’t overdo it!)

Speed for Website Speed, Security, & Mobile Use

The speed of your site, security and convenience for mobile – all these are ranking factors. If your website loads longer than three seconds, many people can step back and move on to a competitor that provides a faster experience. Having said that, it’s important to note that slow sites can have a high rating on certain queries. Google doesn’t punish a perfect site just because it’s a little slower.

But optimizing speed certainly won’t hurt the user experience as a whole. At best your site should load for about two seconds, but ideally you should aim for less than half a second. Google PageSpeed Insights is a great place to check your site’s current speed. It also gives you an idea of possible fixes that will help improve your speed. Another important SEO factor is the security of your site. The SSL Certificate helps encrypt your site by protecting its data and your visitors’ data from hackers.

If your medical company’s website doesn’t use SSL security, Google will lower your rating. This certificate is mandatory when accepting confidential patient information, so there is no excuse for the website if it is not implemented. The most important thing is that your site is mobile-friendly. Most searches are now done on mobile devices, and if your website is not optimized for them, users will choose your competitors’ websites. The best way to optimize your website for mobile devices is through adaptive design. This means that your site automatically changes according to the screen on which it is viewed, which reduces the risk of poor user interaction from device to device.

Off-site portions

External indicators (such as links to your site and social media traffic) are just two areas that can help affect your search ranking. Social networks, while not a direct ranking factor, should be one of your top priorities when it comes to external SEO. Content on the social media page can have a significant impact on the patient’s choice of hospital or treatment center.

Many users also take social media reviews into account before making an appointment. You want your social media profile to be up-to-date and relevant to your business so that users can find you and interact with you in a variety of ways. As for links, you also want to make sure that spam links potentially don’t affect the effectiveness of your SEO. Use your favorite link-creation tool to check your existing link profile and analyze pop-up links.

Are they all sourced from high-quality and current sources? Or do many of them seem spam? Reject any unwanted links to clear your link profile and improve your rating.

Local SEO

You also need to constantly update and optimize your Google My Business page. Patients need local services, and so that they can find you, your business should be displayed in a local Google package. This group of 4 to 5 companies is displayed above the results of the usual search. On mobile devices, this is the only thing people see before scrolling. The information contained in these lists mostly comes from your GMB page, so you should make sure that the following information is accurate and available:

• Business categories.
• Your main phone number.
• Business description.
• Your opening hours (and any seasonal hours).
• Your address or service area.
• Google reviews your business.

Wrapping up

If you want to improve yours google rankings and increase the number of patients, you need to make sure that you have a healthy SEO strategy. Expanding your medical practice may take some time. So the right approach can be crucial. By implementing the SEO strategies described above, you are taking the necessary steps to protect your digital presence. In digital marketing, nothing is guaranteed, but by constantly remembering the qualities of EAT and YMYL of your web content, you are in a better position to outperform your competitors and start to succeed on the Internet.

Read More: Why Seo Education? Who Can Get This Training?


Shayan is a passionate Blogger who has written technology-intensive articles since 2018, is a WordPress enthusiast, Bachelor, and also read Computer Engineering. You can find many interesting articles and help here.

Disclosure: This post was provided to you by the Microgonx team. We provide products and services that we tested. If you buy them, we get a small share of the sales revenue from our trading partners. Often we get free products from manufacturers for testing. This does not affect our decision whether the product is recommended or not. We operate independently of the advertising sales department. We look forward to hearing from you. Email us at [email protected], read more about the affiliate disclosure here & External Links Approval.

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